Comparing internet marketing to a tasty recipe
What is the difference between the donut you ate from Dunkin' Donuts and the one baked at a local bakery? The difference is in the recipe used. The donuts from Dunkin's are lip smacking tasty and you don't mind shelling out a little more money on such a tasty piece of donut. Such is also the difference between a popular service provider and not-so popular service provider online. There are certain standards every consumer looks for and doesn't mind spending more when there is a promise to quality. So, is there a perfect recipe for internet marketing? It may not be possible to churn out an online marketing procedure that works well for all products and services, but surely there are essentials that can go into a well performing internet marketing recipe.
Let us perceive the internet marketing campaign to be a Chinese recipe requiring noodles, vegetables, Soya sauce, garlic and some vinegar dipped onion topping. Here's how we can relate the ingredients of the recipe to an internet marketing campaign.
Website optimization: This is like the base ingredient of every recipe, in this case the noodles. While you may have all the other ingredients put together, we are essentially making a noodle-dish which cannot be complete without noodles. Similarly, you may have all our online marketing strategies in place, the website becomes the face of your business and that is exactly what needs to be marketed. It represents your business and presents to the audience all that they want to know about your business.
Quality content: quality content is the vegetable bit in the recipe. You have noodles, but it is the combination of vegetables you have in it that makes the consumer choose it. When consumers visit your website, there are two ways of enticing them- An alluring design and a captivating content. Content has the power to sell and make your business popular though consumer recommendations.
Social media marketing: this is the Soya sauce of your dish. It connects all the ingredients in the dish and gives it the much needed flavor. Social networking is a way to interact with the consumers, get feedback, work on the suggestions made and give a human touch to your business.
Blogging: This is your garlic, another flavor-giving ingredient. You can talk about things that interest you and relate to your business in an informal way and encourage consumer participation as well.
PPC: The topping that gives your dish an edge. While you are required to allot a budget for PPC, it is an additional way to make your presence for relevant keywords and you can localize your sales to a particular region, event or price range. This internet marketing practice is directed towards sales. It is a conventional, yet powerful way of driving sales.
